Startups are like a jetski. When you turn them left, they go left in a furious manner. Large companies are shipyards. They're often slow and complicated.
Growing up, personally or as a corporation, is extremely painful. In change management, about 35% of the people will churn out. No pain, no gain.
Here are 10 steps for any entrepreneur wanting to grow his customer base, be successful in the API Economy and start the next SendGrid, Twilio, or Stripe.