I partner with inevitable people.

Hi, I'm Pedro Sorren. I'm a venture capitalist, author, and entrepreneur. My life's mission is to help founders and investors achieve greatness faster.

The Avant-Gard of the Brazilian Central Bank

Venture Capital

PIX is now the most used payment system in Brazil. It only took two years. 

According to FEBRABAN a total of US$2.42 Trillion has already been transacted in the network, passing 26 billion transactions. 

For my American friends, PIX is the equivalent of Zelle, but instead of a private consortium of top banks, a mandatory money protocol layer that every bank must offer its customers. It allows the movement of money to be almost free, instant, and available mostly 24/7. 

It is the SMTP for money in Brazil, without needing a digital currency — just a simple digital transformation on top of the Brazilian Real itself. 

There is a logical argument it could kill the crypto libertarian dream, as it removes enough friction. 

A16Z wrote about it. It is worth a read, in case you are unfamiliar with it. 

When in Brazil, I use PIX a few times daily, mostly to pay for taxi rides or service providers. That said, I am excited to see B2B applications on it and a pool of developers dedicated to applications built on top of it. 
On the surface, it is pretty awesome. Underneath is an argument of “meeting the new boss, the same as the old boss” — since, again, large banks are necessary for this system to work. 

It will be interesting if PIX can be a simple feature added with Defi at some point. I doubt we’ll see that anytime soon, mostly due to the illegal activity that could surface on top of it. 



Inhotim and Spinoza

Personal Updates

Inhotim and Spinoza

Doug Aitken's Sonic Pavilion.


I am flying back from Belo Horizonte today after being in Mexico, Miami, São Paulo, and Argentina in less than a week.  


I came to Minas Gerais for the wedding of Felipe Lamounier a dear friend and founder that we have backed via Atman's most recent fund. 


I haven't been to Minas Gerais for a few years and took yesterday off to visit Inhotim, the world's largest open-air museum. 


Laura and I had a wonderful time there. World-class. Extremely well run and organized. 


My favorite installation was Doug Aitken's Sonic Pavilion. They installed a live microphone that goes 200M deep into the land and transmits the sounds and vibrations of Gaia / The Earth to its visitors. 


This work of art symbolizes real integration between humans and nature. 


It reminded me of Spinoza's concept of Deus Sive Natura, the view that God and nature are interchangeable or that there is no distinction between the creator and the creation. 


"The world would be happier if men had the same capacity to be silent that they have to speak." - Benedict de Spinoza: Ethics

Back In San Francisco (For The Week)

Personal Updates

I back in San Francisco for the 5th time since leaving for Miami.

This is an important week for Atman.

We will have some public announcements about our first close, our first board meeting and most of the team in-person in the same city.

The sun shines and it is a beautiful day in SF.

I sincerely hope to see a better and cleaner San Francisco Bay Area... feels wonderful to be back.

Four weeks ago LA was in much better shape than I expected.

A great week to everyone.