I partner with inevitable people.

Hi, I'm Pedro Sorren. I'm a venture capitalist, author, and entrepreneur. My life's mission is to help founders and investors achieve greatness faster.

Inevitable founders are authentic

"Our birth is but a sleep and a forgetting:
The Soul that rises with us, our life's Star,
Hath had elsewhere its setting,
And cometh from afar:
Not in entire forgetfulness,
And not in utter nakedness,
But trailing clouds of glory do we come"

― William Wordsworth

The minute you stop caring about what others think is when you wake up to self-actualization.

Founders that build decacorns are the ones that are at peace with themselves, to the fullest extension.

The Soul is individual.

We all come to the earth plane with a specific plan.

The further we run from it, the more the ego is fed it's favorite food: useless mental drama.

Once you understand how to overcome resistance and build via your SELF you will prevail.

Like a relentless force of light, it is impossible to cancel an inevitable founder.

You can't kill, reproduce or beat anyone at their own game.

The path to eternal victory comes from pure authenticity.

Listen to Jeff Williams (Altvia) on Inevitable Podcast

Inevitable Podcast

In this episode, I had the honor of talking to Jeff Williams, SVP, Industry Solutions & Strategy at Altvia. You can listen to it on Spotify, and other podcast apps.

Altvia is the leading provider of CRM and investor & deal management systems for Private Capital Market firms. It was founded in 2006 and supports over 40,000 LP investors.

In this episode, we talk about Jeff's upbringing in Colorado, the beginning of his career working as an analyst and an associate sourcing and evaluating investment opportunities, and his last years helping to build Altvia. Also, we deep dive into how the GP-LP relationship is evolving to a new level with changing market dynamics and higher performance expectations.

In the episode, I asked him questions such as:

  • After graduating, you spent nearly 4 years as an Analyst and Associate sourcing and evaluating investment opportunities in venture capital funds and late-stage venture financings in private companies. How was that early experience like?
  • After being at VC firms, you understood how technology could make or break them. How was it to join Altvia and start to provide technology and services to the same companies you spent years of your life working on?
  • 2 years ago, we were in a situation where there weren't many VC-backed IPOs. Since COVID-19, due to the rise of SPACs and a bunch of factors, we're seeing not only more but also bigger IPOs. How has it been for you to watch all these unpredictable market outcomes unfold?

I hope you enjoy the episode as well.

Listen to John Cowgill (Costanoa) on Inevitable Podcast

Inevitable Podcast

In this episode, I had the honor of talking to John Cowgill, Partner at Costanoa Ventures. You can listen to it on YouTube, Spotify, and other podcast apps.

Costanoa leads Seed and Series A investments in tenacious and thoughtful founders who change how business gets done. The firm's investments include companies such as Alation, BillGo, Demandbase, Kenna Security, Roadster, and Quizlet.

In this episode, we talk about John past experience as a McKinsey consultant, how he got into the VC industry, the current VC landscape, his investing frameworks, and many other topics.

In the episode, I asked him questions such as:

  • When you were in college, you worked in business development for Techweek, a nationwide technology conference company. There, you helped to host the first tech conference ever in Miami, and you booked Pitbull as a keynote speaker. How was that experience?
  • Before you came to Costanoa, you were a consultant at McKinsey, advising consumer and technology companies on strategy and operations projects. How was your experience working at McKinsey? What is your current stance on consulting firms and their role in forecasting and giving their customers insights for the future?
  • One of your biggest investing regrets has been to pass opportunities where growth and team were great but TAM seemed bounded at the time. What are some other non-intuitive truths you learned about investing?

I hope you enjoy the episode as well.