The average American has over ten paid content subscriptions. I suspect the total bill for such variety is at the same level as what basic-cable looked like in the '80s. I wonder if such deep fragmentation will last.
It will only get worse with $SPOT and their exclusive podcast strategy.
I spend around US$200+ a month on content. Mostly books, Audible and paid newsletters, or research services. I do not have a $NFLX account nor any paid streaming service. I am an $AMZN Prime member but have not used the Prime Video app in the last 18 months.
I bought my first modern television in 2020. I have never been a big fan of TV, let alone shows or movies. Given my behavior type, every time I would find a show that I liked, I would stop everything and indulge in binging until I was "done" with it. Not healthy or very productive for my mind.
The average American streams 8 hours of content daily. No wonder this nation is getting obese and making less progress towards a better society. Pretty hard to change the world from your couch.
I much prefer reading books, exercising, golfing or being out with friends. I consume A LOT of Youtube, Audible, and Podcasts. Mainly on the go and in many niche topics that go from Ford Bronco until how to properly clean a freshly caught fish. I love to learn and consider Youtube is the most helpful app on my phone, followed by Twitter.
I was surprised that the average millennial pays for so many subscriptions. If I had to guess, my number would have been 5-7, not 17.
Fascinating to see the amount of time the ubiquity of Bluetooth headsets released in our lives. That is for sure a tailwind.
We are just getting started with this trend. Apple, as always, on the vanguard of it.
Now, more than ever, you are being asked to present the unabridged version of yourself, without any shortcuts or alternatives.
Protecting yourself from your mind and ego is a daily endeavor. When you are not present, the voice of your thoughts comes in and dominates you.
To the third episode of the Inevitable Podcast I invited Paulo Orione, Co-Founder of Decora. You can watch it on YouTube or listen on Spotify, PocketCasts.