After a week in Miami, I got back home to San Francisco. As I was opening my mail, I got this letter from Macy's. It told me that a store that I've never been to is closing.
There are so many things wrong with such a move. At some point, someone had a meeting about doing this. They thought it would be a good idea to inform customers of a store closure. A store to which they have never been to. No data correlation. No omnichannel strategy. Nada.
Some traditional retailers deserve pain. This is lunacy and a waste of marketing dollars.
I love shopping offline and local. That said, the ones that don’t innovate will die pretty fast.
If Macy's does stupid things like this and had US$24.9B in revenues last year, imagine what you can do when you start and scale your company. This is the beauty of venture capital and entrepreneurship.
Long live $SHOP and $AMZN + the entire sea of DTC founders out there. Short $M — Just mentally since I don't short stocks as a matter of principle.
Today I'll chat with Dr. Cameron Sepah. Cam is not an ordinary founder. Cameron Sepah holds a B.A. in Cognitive Neuroscience from Harvard and a Ph.D.
Initiating conversations is a skill that you can train and improve, just like building muscle or writing. Here are some tips on cold email.
I have been failing miserably at having the discipline to send the weekly reviews. So this is another attempt to recreate this habit.
