The essence of who I am as a person and what I do for a living lies in relationship building.
Lately, I have realized the enormous potential of playing the long game in relationships. There is a simple question I now ask for every new person I meet: would I want them at my funeral?
Thinking this way modified my behavior, and provided a straightforward, albeit robust framework for decision making when it comes to networking. Go deep with few people rather than connecting with plenty of folks with little sagacity.
"The best way to find out if you can trust somebody is to trust them."
— Ernest Hemingway
You don’t need formal training to be responsive, meet deadlines, and to show up on time. Pick the right people you want to go deep with and offer them value without expecting anything in return.
Be relentless. Add so much value that they don’t have another choice but to want you in their lives.
Stop spending time on social media doing small interactions with thousands of people. Go deep. Win.
ps — thanks to Jess Lee for the funeral metaphor.
Last week I faced an awkward situation over LinkedIn messages. One person was doing one of the most distasteful things in business etiquette.
Your most significant enemy is your ego. Seneca said that we suffer more from imagination than reality, and that is true.
Here are 10 steps for any entrepreneur wanting to grow his customer base, be successful in the API Economy and start the next SendGrid, Twilio, or Stripe.