Listen to Diego Gomes (Rock Content) on Inevitable Podcast

Inevitable Podcast
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In this episode I talk to Diego Gomes, founder and CEO of Rock Content. You can listen to it on Spotify and other podcast apps.

Diego is one of the best B2B SaaS founders in the world. I've known him for about 10 years. We share multiple interests, including guitars, high-quality musical instruments, and rock n' roll.

I vividly recall when we went to the SaaStr conference. While everyone was preoccupied with networking, Diego was diligently taking notes and issuing daily journals about what he learned at the conference. That's when I figured he's an inevitable founder.

We talked about spirituality, management, music, and what it takes to take a company global.

In the episode, I asked him questions such as:

  • You and your co-founders set a goal of reaching 100 customers in 1 year. Otherwise, you'd quit and find a job. Yet, you managed to reach that goal in 6 months. How did it feel when you realized you made it and Rock would be big?
  • You can't be considered only a sales-focused founder, yet you created Rock's sales machine. You can't be considered only a growth-focused founder, but you were Rock's CMO for a few years. You can't also be considered a product-led founder, yet that's where focused after getting in the CEO role. Most people who've worked closely with you know how you're a learning machine, so you don't limit yourself to being good at only one thing. How is your learning process?
  • One of your acquisitions was focused on turning Rock Content into a global company. How was the process of embracing the "mineiros are coming" motto and, finally, recognizing Rock not only as a leader in Brazil or Latin America but as the world's leading content marketing company?

I hope you enjoy the episode as well.

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