Welcome everyone to the Inevitable Podcast.
In this episode, I had the pleasure to chat with Paulo Martins.
For those who don't know, Paulo is the founder and CEO of Arena, a data platform for consumer enterprises to increase engagement, conversion and revenue. Arena has over 25,000 customers in more than 50 countries and just announced its Series A round led by CRV.
Before that, Paulo was part of the Ad Products team at Hulu helping to scale the company from its early stage to $1.1B annual revenue and grow its user base from 100K+ to 7M paying subscribers in 2 years.
Paulo started his career as a software engineer at NASA Houston and has a master's degree in Data Mining and Machine Learning.
He had amazing personal and professional experiences as an entrepreneur and business leader and is here today to share some of these learnings with us.
Here are some of the questions that I asked Paulo:
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A while ago I had coffee with Shane Steele. One of the best pieces of advice she gave me was that in the early days in the Bay Area I should be “defaut to yes".