As a founder never use your Gmail to talk to investors

Venture Capital

Here is some short advice for founders: I see this happening every week or so. Do not use your Gmail to communicate with investors! You lose the opportunity of advertising your startup on the URL, look professional, and mainly, you miss giving the investor a chance to dig deeper if he chooses to do so.

Before looking at a deck, if you cold email me with something interesting, the first reaction to my flow is to go take a look at your website.

I validate every email via Rapportive, so generally, I'm always able to put a face to a name if/when this happens and the person on the other side has their email connected to their LinkedIn account.

As an active early-stage investor (we typically sign one term sheet every 2 weeks) I am in talks with over 60 companies on any given week. This would make life easier and make founders look better.

Exception goes for founders that have a personal relationship with the investor, so he is familiar with the person and project/business they are working on.

ps — I am just talking about @gmail addresses, not Google Apps. Thanks for pointing that out Adolfo Builes.

pss — Gmail is still the best email host out there due to its search capability, plug-in ecosystem, and spam filter. Too bad it's so slow.

Other blog posts

Listen to the 6th Episode of Papo do Condado Season 2

In this episode, we had a very interesting conversation about the controversy regarding Elon Musk, Twitter and free-speech.

Read more
Hotel Staying During COVID

At least in my network, I am traveling prolifically since COVID started. I have been to over 25 different cities, multiple states in the US and in Brazil.

Read more
Getting back to the office

As we approach significant milestones at Atman, it is time to have an office again. We are all going to adapt to a hybrid way of doing things.

Read more

Receive new essays as soon as they're published

You won't receive spam and you can unsubscribe at any time