I was looking at OpenTable data and Hotel Data this week. As I am back in SF, I have been looking to catch up with friends over dinner.
I can’t imagine how painful it must be to own a boutique hotel or a restaurant. Aside from the many that have gone bankrupt, the ones that survived are still operating under capacity.
The same goes for hotels. I flew 20+ times since October, both in Brazil and in the US. This past weekend my MIA-SFO was completely full. Good.
It’s coming back. Slowly, but coming back. Let’s go America. Let’s come back.

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I love shopping offline and local. That said, traditional retailers that don’t innovate will die pretty fast. Long live $SHOP and $AMZN.
I’m building something new. I will no longer send emails via the Stoic Capital brand or this Substack account. More to come, soon.
Lack of adaptability is the best seed for ignorance. Don't allow yourself to be slaved by tradition. Learn how to differentiate and adapt. Don't give up.