I recently moved to San Francisco. Certainly, I do not want to move back to São Paulo, Brazil — where I was born and raised — or to Boulder, Colorado where I spent almost 3 years going to grad school and working for SendGrid (which I still do). Love those places, but the plan is to establish my life in the Bay Area.
I’m a firm believer that here in SF you can find everything you need to be the best person you are destined to become.
A while back I had coffee with Shane Steele. She is awesome and a very experienced marketing professional having worked for Twitter (pre-IPO), Yahoo, Coke, and some others. Probably one of the best pieces of advice she gave me was that in the early days in the Bay Area I should be “default to yes”.
When we talked about that in more detail, the meaning of it took more shape. When things are new and fresh you should accept random invitations, not try to have total control over the people you meet as well as keeping a sane level of space and emptiness so new things can flourish in your life. Like a personal Sunyata for newcomers.
Personally, I tend to be a bit of a control freak with my time and productivity, so taking that approach was certainly a challenge. That said, here are some of the things I've learned on the “default to yes mode” after 6 months in SF:
Important to say that "default to yes” does not mean saying yes to everything. It means being open to things that look and could be interesting, without letting go of your core principles and mission. I guarantee that some of that randomness will certainly help you find yourself faster. It’s been working for me and I plan to continue to welcome positive things in life.
Finally, COVID is “over” in Shanghai. Now that the CCP declares its victory, the US will likely become more comfortable, temporarily.
I am in Miami until Sunday to figure out if I am going to build my next company from here, while keeping spaces in San Francisco and São Paulo for the team.
Paulo is the founder and CEO of Arena, a data platform for consumer enterprises that has over 25,000 customers in more than 50 countries.