Listen to Paulo Orione (Decora) on Inevitable Podcast

Inevitable Podcast
No items found.

To the third episode of the Inevitable Podcast I invited Paulo Orione, Co-Founder of Decora. You can watch it on YouTube or listen on Spotify, PocketCasts, and other apps.

Paulo is an authentic and unapologetic founder and definitely fits the “inevitable founder” ethos I always talk about. He bootstrapped a company that had global clients from Brazil. He travelled the world to sell to customers such as Home Depot and Lowe's. Most of their customers were in the U.S., and the contracts worthed more than $500k. Paulo’s story is fascinating and I learned tremendously from him.

In the episode, I asked him questions such as:

  • When you were a kid, you didn't like school. Yet, your father encouraged you to read, and you became an avid reader ever since. So much so that at college you were kicked out of the classroom because you were reading during the class. How did reading make you embark on your entrepreneurial journey?
  • The original idea for Decora was to build a B2C marketplace of interior design projects. After trying to validate it, you realized the model wasn't right, so you pivoted to a B2B company that provided 3D modeling for retailers such as Walmart, Target, Home Depot, and Tok&Stok. How did you manage to keep a small ego and avoid getting too attached to the original idea?
  • After selling Decora, you became an executive at CreativeDrive. How was the process of transitioning out of the business you founded?

I hope you enjoy the episode as well.

Other blog posts

Suicide and founder depression

2017 was the most challenging year of my life. I had depression. I thought about suicide a couple of times. Often things felt scary.

Read more
My First Public Talk in Spanish

For a while, I was the only person at SendGrid responsible for growing the company internationally, especially in Latin America.

Read more
Start your week on Sundays

The compounding power of putting in an extra 6-10 hours a week for the last decade helped me tremendously on the quest towards Munger/Naval freedom.

Read more

Receive new essays as soon as they're published

You won't receive spam and you can unsubscribe at any time